The history of Hâttric
The Hâttric brand was launched in 1963 by the company Olivin and has an illustrious history. In 1963 the former manager of Olivin, Mr Jenquel, discovered a special poem in a novel by David Walker.
1963
Hence the name Hâttric for – as transpired later on – a successful line of skin-care products for men. The romance of the poem is evident in the intrinsic value of the products. Here, this is translated into the attractiveness of a well-groomed man.
1963
Hence the name Hâttric for – as transpired later on – a successful line of skin-care products for men. The romance of the poem is evident in the intrinsic value of the products. Here, this is translated into the attractiveness of a well-groomed man.
1965
Shortly after the first Hâttric after shave was produced and launched in the 1960s, it soon became clear that this aftershave was here to stay. The brand grew, as did the interest in the brand. This meant that heroes, such as the German professional footballer Uwe Seeler – who played from 1953 to 1972 as a striker for Hamburger SV and played for the national team of Germany 72 times – could easily be linked to the Hâttric brand. Back then, Seeler had a role in a Hâttric TV commercial. In the commercial, after shaving in the morning, the famous footballer applied the aftershave to his face whilst whistling cheerfully.
1965
Shortly after the first Hâttric after shave was produced and launched in the 1960s, it soon became clear that this aftershave was here to stay. The brand grew, as did the interest in the brand. This meant that heroes, such as the German professional footballer Uwe Seeler – who played from 1953 to 1972 as a striker for Hamburger SV and played for the national team of Germany 72 times – could easily be linked to the Hâttric brand. Back then, Seeler had a role in a Hâttric TV commercial. In the commercial, after shaving in the morning, the famous footballer applied the aftershave to his face whilst whistling cheerfully.
In Hâttric’s early years, ingredients were developed for products with cooling, antiseptic and deliciously fragrant ingredients. These were very important developments for a high-quality and nourishing end product.
The 1960s saw the arrival of a groundbreaking deodorant spray. Deodorant in an aerosol, which made application of the deodorant considerably more hygienic and easier. Hâttric was at the forefront of this development and it laid the foundation for major long-term success.
In Hâttric’s early years, ingredients were developed for products with cooling, antiseptic and deliciously fragrant ingredients. These were very important developments for a high-quality and nourishing end product.
The 1960s saw the arrival of a groundbreaking deodorant spray. Deodorant in an aerosol, which made application of the deodorant considerably more hygienic and easier. Hâttric was at the forefront of this development and it laid the foundation for major long-term success.
In those years too, many men also loved good shaving soaps, aftershaves, luxurious shaving brushes and good razors. The foundation for true classic wet shaving. Hâttric found, however, that the pre-shave was often overlooked and undervalued. A good pre-shave, like the trusted Hâttric CLASSIC pre shave, therefore was and is a good and effective addition to the range. It very definitely helps you to achieve the main goal: a smooth and invigorating shave.
Nowadays, it is totally “hip(ster) & happening” to look after yourself properly and to spoil yourself with good shaving products and equipment.
In those years too, many men also loved good shaving soaps, aftershaves, luxurious shaving brushes and good razors. The foundation for true classic wet shaving. Hâttric found, however, that the pre-shave was often overlooked and undervalued. A good pre-shave, like the trusted Hâttric CLASSIC pre shave, therefore was and is a good and effective addition to the range. It very definitely helps you to achieve the main goal: a smooth and invigorating shave.
Nowadays, it is totally “hip(ster) & happening” to look after yourself properly and to spoil yourself with good shaving products and equipment.
The fragrance of the products has always been a focus of attention. The aftershave can be seen as “perfume” for men. At Hâttric, we discovered that people don’t only apply perfume or fragrant aftershaves to smell nice but also for those people around them. A fragrance must suit you perfectly, therefore defining the invigorating, masculine feeling. Perhaps the fragrance emphasises the person you want to be. After all, fragrances are an emotion.
The fragrance of the products has always been a focus of attention. The aftershave can be seen as “perfume” for men. At Hâttric, we discovered that people don’t only apply perfume or fragrant aftershaves to smell nice but also for those people around them. A fragrance must suit you perfectly, therefore defining the invigorating, masculine feeling. Perhaps the fragrance emphasises the person you want to be. After all, fragrances are an emotion.
2019
The brand nowadays focuses even more on men’s skincare from the time at which they start shaving. The fragrances (romantic), consistent quality and good skincare are still prioritised in Hâttric’s CLASSIC products.
2019
The brand nowadays focuses even more on men’s skincare from the time at which they start shaving. The fragrances (romantic), consistent quality and good skincare are still prioritised in Hâttric’s CLASSIC products.
